The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Today, 1.2 million Rotarians belong to some 32,000 Rotary clubs in more than 200 countries and geographical areas.
Rotary strives to achieve it’s objective of “Service Above Self” through activities in five primary areas. These are often referred to as the Five Avenues of Service.
Club Service focues on strenghening fellowship and ensuring the smooth functioning of Rotary Clubs.
This area represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.
This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
Youth Service recognizes the positive change implemented by youth and young adults through leadership development activities as RYLA , Rotaract and Interact, service projects, and creating international understanding with Rotary Youth Exchange.